The Hawaii Coffee Association encompasses the growers, processors, roasters, wholesalers and retailers of the Hawaiian coffee industry. The organization's goal is to educate, increase awareness, promote research, and promote consumption of Hawaiian coffees. It is also active in working for positive legislation on behalf of the Hawaiian coffee industry.
It not only represents the interests of Kona coffee growers, but other growers in the state, including the islands of Oahu, Kauai, Molokai and Maui, as well as other regions on the Big Island, including Ka'u and Hamakua.
The efforts of the HCA led to Hawaii's Truth in Labeling bill, which required 100 percent Hawaiian coffee to be clearly distinguished from Hawaiian coffee blends. It also supports mandatory certification of all green coffee taken from its origin by the Hawaii State Department of Agriculture to maintain the high bar Hawaiian coffees are known for. The coffee is required to meet minimum standards to be labeled with its district of origin and certified for grade to receive a state certification seal.
The HCA also sponsors an annual conference and trade show held throughout the state. A cupping competition, featuring coffees from the state's various growers and regions, compete with each other during the conference. The entries are judged by professional cuppers and exposes the state's varieties of java to consumers and mainland markets. Outstanding entries are awarded and recognized by the HCA with regional winners and an overall winner.